About us

BX is a strategy and leadership partner for top executives.

Our offering combines strategic management consultancy and modern leadership softwares.


Our mission is to build strong commercialization and brands for our customers to drive stronger market performance and higher company value.​

Jari Taipale

CEO & Senior Consultant

Jari is one of the founders of BrandWorxx in 1994. Jari is a management consulting pioneer in brand intensive businesses, and he has leveraged the consulting businesses by founding BrandWorxx software spinoffs - WheelQ and Ravogen. Jari is the only Finland-based management consultant to contribute to building brand evaluation standards (ISO 10668; ISO 20671). 

Roope Jääskeläinen

Senior Consultant

Roope heads our M&A, Private Equity and brand valuation practices. In addition, he partakes in strategy projects as a senior consultant. Roope holds a Masters degree in Economics from the University of Helsinki and advanced-level studies in Finance from Hanken School of Economics. 

Miska Tirronen


Miska strengthens our M&A, Private Equity and consultancy practices with his educational background in Finance at Aalto University School of Business. ​ He joined BX in January 2021 after working in one of the largest Nordic investment banks and has been working on versatile business cases such as brand valuation, commercial strategy and brand transformation projects.

Andreas Kåll

Associate Consultant

Andreas is an analyst and is specialized in behavioural science, psychology and advanced analytics. He has worked with several organizational changes, turnarounds and post-merger integrations. Andreas holds a Masters degree in Psychology from University of Turku.

Jesse Holopainen

Associate Consultant

Jesse is part of our commercial strategy team specialized in brand equity-based strategy design and development. Jesse has academic background in Aalto university school of business and engineering. Jesse has experience from various industries and does bring to the table a combination of strategic creativity, consumer demand understanding, boosted with an analytical mindset and understanding of finance.

Jean-Christophe Francet

Visiting Senior Consultant

Over 20 years of experience in communications, advertising, marketing services & sales; a proven track record in operational functions such as Key Account Management and Product Management on regional, national and international level; at ease in Headquarters functions such as Business Development and Corporate Communications on a strategic level as part of the Management..

+41 79 230 7249

Miisa Taskinen

CEO Ravogen

Miisa is a CEO and co-founder of Ravogen, world’s first commercial software to systematically manage brand process. Prior to Ravogen, Miisa worked as a Senior Consultant in BrandWorxx, specialized in strategy consulting, competitive advantage management, and customer experience.

Peter Johansson

CEO WheelQ

Peter is CEO of WheelQ. Peter has 30 years of experience with Nordic sales companies in various industries. Peter has been acting CEO in companies such as Scribona, wholesales IT distributor and Lekolar, building learning environments for schools and preschools. He has strong knowledge of building sales strategies and implementing those to daily operations with measurable KPI's.

Janne Keltanen

AD & UI Designer

Janne takes care of our own visual identity and graphic issues that pop up in client cases. New logo, package or web design, facelift or rebranding... - with easy to adapt guidelines or templates. As UI designer for WheelQ and Ravogen Janne does his best to make the software run smoothly and look awesome. Janne has over 20 years of background in advertising and marketing.